Showing posts with label Business. Show all posts
Showing posts with label Business. Show all posts

An Effective Dinner For A Home Business Proprietor

When you want to take your client for dining out, make sure that they are considered in the final selection. If they have any allergic reaction, you must allow for them by going to places where they will not be left with a scenario that makes them unpleasant.

Showing that you care about their desires can make for a wonderful first impact. It could also be a respectful reaffirmation of why they do business with you to begin with you, which is because you have their best interests at heart. If you say that you are going to be at the restaurant at a particular time, get there early. If you arrive before they do, you can take the extra time to make it certain that you are not located someone noisy or near a high-traffic area so that you talk business and hear each other without disturbances. Based upon the restaurant, paying the bill in advance could be a good strategy. If the customer sees the bill, they may feel a little bit nervous about the prices.

You could have the staff members run your card and add a tip percentage just before your client arrives or if you can step away mid-meal. This can leave you with the choice to get the check just before you leave or have them mail it to you. These options will all depend on where you eat, though. As it comes time to order items, keep your intake somewhat balanced with that of your client. This means ordering similar items and eating at an equivalent pace. Follow your client's lead is the way to go with food orders and with light drinking. Things could get uncomfortable if you finish your plate before they do. Be well-mannered to wait of staff.
If something comes to your table that isn't that great, do not get upset or abusive towards the staff. Showing condescension and rudeness can show the client that this is how it is to work with you.

Adding some small talk in with the business talk while you eat can help you get to know or reconnect with each other individually. They will be also examining to see if you dominate small talk or if you listen well. Any major business talk is best reserved for the main course where wait staff tend to interrupt less. Finally, remember the important parts of your dinner and accomplish any requests your client made during the dinner.

Nothing will hurt you and your business more than showing that you cannot follow through with promises and requests. Connecting with clients is essential to a home business, and dinner is one of the best ways to do this. Take the time to make it an enjoyable experience for you both to build a better working relationship.

Building a "Successful-Product Pyramid"

Basically, businesses that are into tangible products are on a dead end today. It is because they don't have an idea on how to create a successful product. Most of the businesses today only adds more features on a certain product and increase its price. They market it as new products even if it is only an improvement of the latter.

It is true that we are lacking enough minds to create a successful product, but deceiving the public is not something that businesses should do. The richest man in the Philippines once said that you have to be honest with your customers if you want them to stay and be loyal in your brand. Well, how can you expect them to stay and be loyal to your brand if you are not giving them what they deserve? If you wanted to build a successful product, here are some of the important things that you need to know.

Put Innovation as your Product's Foundation
When creating a product, you should always put innovation as the foundation because in the end, everything comes down on how your product is unique from the others. It is really hard to create a unique product and it is also the reason why every company spends a lot of time, effort and money to create a new product. Instead of wasting time thinking of adding new features on an already existing product, think of a new product. It will take time, but you don't have to release new products on a regular basis. You can always add features and tell them that it will be a new addition to the products. You don't have to add features and increase the price of the item.
Your Product should be Functional
The term "Functional" is not only for electronic products. It can be applied to all the other products on the market today. Let's say that you already have an idea on what to product, the question is how can you make it functional? You cannot sell an idea. Your idea should be functional if you want people to buy it. If your product will not live up to what you are claiming, it will never be successful no matter what you do. If you think that the idea of the product is good enough or the design, it should be functional first. It should be a step by step process. You can determine the functions of a product unless you innovate first. You cannot make a design unless you do the first two.
Think of an Attractive Desig
Don't overdo the design because you are not selling a product just because of designs. Make it look attractive and make sure that the functions will not be affected in any way.

This is the last step in the successful product pyramid. Even if it is only about the design, it plays a very important role in the marketing of the product. Many business owners and Filipino billionaires know about this, but only a few are using this. It should be done by business owners if they want to make a successful product.

Digital Channel Marketing Strategy

If you are planning advertising your products using the digital tools, you should highly consider having a digital channel marketing strategy. This is because having a strategy comes with a number of advantages. One advantage is that the strategy helps you in having a direction. With the digital strategy you have strategic goals of the things that you want to achieve within a given amount of time.

For example, you can have a goal of gaining 1000 followers within a period of three months. Since you have your goals in place, you put in the required efforts and resources in order to realize the goals. Another advantage of having a strategy is that you know your online market share.

The strategies that you have allow you to research the customer demands for online services and as a result you understand your marketplace and the nature of your target customers.
Having a digital strategy also allows you to be integrated. Experts agree that digital media works best when integrated with the traditional media and response channels; therefore, by having your strategies integrated your marketing efforts are more effective.

How to develop a digital channel strategy
Since it's important that you have a digital channel strategy, it's paramount that you know how to develop a channel strategy. The first thing that you need to do in developing the strategy is to plan. Here you need to define what you are hoping to achieve for your product or service. To get you started, you need to take stock of all the aspects of your product or service and then analyze the following factors of your product: presence, resonance, influence, perception, and virality.
After analyzing the above factors, you should formulate your message. When formulating your message you should ask yourself a number of questions such as: what is my message telling my target customers? What emotions does my message evoke? How does the message incite action on behalf of my product? After creating your message you should choose the best digital platforms that you should use. When choosing the platform, you should consider the customers that you want to reach.

As rule of thumb you should use the platform that is mostly used by your target customers. For example, if most of your target customers use phones, you should consider using SMS as your marketing platform. After choosing your ideal platform you should send the message to the people that you are targeting. To determine if your efforts have been successful, you should make use of social listening tools that will help you in getting insights on how your campaign is performing.

Tips For Taking Time Off And Enjoying It travel quite a bit, mostly for pleasure, and I'm often asked how I get back into "work" mode when I return from my trips. Because I travel at least once a month, my trips are typically 3-5 days so not long enough to get out of my groove and it's actually quite easy for me to get back into my business mindset. In fact, upon my return I actually go straight from the airport to my office and power out a few hours of work before I even unpack my bag. Once or twice a year I do take a 1-3 week vacation and for those I have a specific plan I follow so that I can enjoy my time away and not stress about what didn't get done.
I call it my EXIT STRATEGY, and I
Create a list of the top 3 priorities I want done before I go on my trip Ask my assistant to give me a "what I need from you before you leave"
checklist Put files I want to work on while I'm on the plane onto a thumb drive or on my laptop Set my vacation email auto responders and voice mail This system works well and I'm able to go away and not worry about much of anything that's related to my business.
I have a great team in place and they can handle just about anything that comes up. You can easily follow this system and enjoy your time off instead of worrying about what you didn't get done. There will always be work to do so focus only on what's necessary. Anchor But recently I had a different type of vacation; I had my very first staycation. You know, where you stay close to home but you're on vacation. It never really sounded that intriguing to me; I live on an island in paradise, I love my small house, and a beautiful beach is only a 10 minute drive so I've never really felt the need to stay just a few miles away. Plus I have dogs and I'd have to find doggie-sitters; it all sounds more of a hassle than a luxury. However, 20 of my friends and relatives recently flew out to Hawaii for 10 days to help my husband and I celebrate our anniversary with a vow renewal. I knew that while my friends and family were playing around I would not be able to be present with my clients and with my work so why try to fight it right? So I rented a beach house for 8 days and then we checked into a hotel in Waikiki for 3 days. Honestly, it didn't really occur to me that I would be on a real vacation and the problem was that I didn't prep for this staycation like I had for all of my other trips and vacations! So when I stepped back in my office I just stood there with a blank look on my face, staring at my white boards that still had the same things written on them from before I left. Because I didn't follow my exit strategy system before I took my staycation I didn't have a plan on where to start upon my return.

So I did what I always do when I feel stuck, MINDMAP!
I pulled out my dry-erase markers and got to writing on my master white-board wall. Fortunately, the constant through all of this is my weekly check-in with my assistant and between our check-in and the "loose ends" mind map I created I was able to get back on track pretty quickly. It did take me longer to get back on track than it usually does and that just goes to show that when you have a system in place that works well, don't forget about it! You have to take off the blinders and open up to a broader perspective in order to see that what works in one area can very well work in another.

Top Ways an Online Presence Can Grow Your Courier Network

If you're having mixed thoughts about making the cyber plunge and establishing your delivery company's online presence with a view to growing your courier network, these three compelling reasons should convince you.

Benefits Are Only Limited by Your Efforts
When it comes to getting the most benefits from an online presence, everything depends on your personal effort. The more hours you put into improving your online presence -writing articles about your services and posting them on various websites, or participating in various forums where potential customers lurk - the more you will gain from exposure.

But there are ways to delegate some of the time consuming tasks of promoting your online presence to increase your courier network.
For example, you can hire people who will do this for a fee. Sometimes referred to as 'micro-services hubs', such companies offer everything from writing to marketing to advertising. Most importantly, they offer a way to accomplish your set goals without spending massive amounts of money.

Some Things in Life Are Free!
Obviously, signing up on a social media website is free. Right now, the most popular sites include Facebook, Twitter and Pinterest, and if you know how to play your cards right, you can get a massive promotional push from these social media sites in order to grow your courier network. But that's really just pitching your cyber tent in social media; we haven't yet mentioned the benefits you may derive from creating and operating your own website or running your own blog. These days, it's not very difficult to do wither and web hosting often comes with an array of freebies, such as website templates that enable your online presence to exude a professional, sleek vibe.
Viral Potential
By 'viral', we're not referring to the kind that causes nasty human diseases, but one that is related to social media. Having an online presence, especially when you know how to push the right buttons and inspire people or compel them to take action, can be like Jack tossing the magic beans to the ground and finding how gigantic the beans have grown overnight! One simple yet effective post on social media can be reposted, shared and 'liked' thousands of times, greatly extending your reach to incredible proportions. The direct result of this is your delivery company - and by extension, your courier network - can be in the minds of countless people in a matter of days or weeks.

What's more, there's the phenomenon called the 'long tail': a post can explode in popularity and wane within 36 hours (regardless of whether it's on Facebook, Instagram, Twitter or Pinterest), but it stays on the web forever - which means even in the years to come, people may stumble upon it and learn about your business. Norman Dulwich is a correspondent for Courier Exchange, the world's largest neutral trading courier network providing and matching jobs in the express freight exchange industry. Over 2,500 transport exchange businesses are networked together through their website, trading courier jobs and capacity in a safe 'wholesale' environment.

Tips to Achieve Same Day Distribution Ability for Courier Companies

Given today's transport situation, despite advancements in technology and communication and navigation software, being able to offer same day distribution is still considered the 'holy grail' of those providing courier services. If you're wondering how the leaders in transport and delivery services do it, the following are some great first steps toward achieving this goal.

Take Advantage of Technology
You can't possibly hope to achieve same day distribution while being a techno-phobe. Ignoring technology will ultimately work against you and eat into your potential profits. High tech solutions in operation throughout the modern transport industry are notable for two things: they are efficient at what they claim to achieve and they are also relatively inexpensive - making technology an investment and a truly sound business decision.

While there are many high-tech implementations you can begin to use, mostly you should focus on devices that allow you to track your delivery people in real time and keep you in constant communication. High tech business solutions can also make your administration workers more efficient when handling customer requests and orders, as well as enable staff to communicate with customers concerning promotions.
Develop and Implement a Rapid Delivery Strategy
Although establishing a same day distribution system is a very challenging task, it is not rocket science. It is not easy, but with careful, meticulous planning and by asking the right questions, any courier company can set in place a foundation in order to offer the said premium service. You need to consider solving a range of problems, such as what product or item categories are most time sensitive. Once you've answered that, you must then examine your resources and equipment to verify whether you have the ability to provide rapid delivery of the said products.
Moreover, you must ask yourself which is really more important for your customer base: do they prefer speed or just time-definite delivery? Implementation of this important strategy may take several months of research, but as long as your goals are clear and your projections are spot-on, the effort is all worth it.
Having a Flexible Workforce is Key
An essential element of a courier organisation able to provide a same day distribution service is a flexible staff - not only does this ensure you are able to fulfil your customers' needs with a minimal number of people, you will also be able to ensure that everyone is on their toes and doing their jobs. Being flexible means enabling staff under a particular job description to be able to do a job outside their usual tasks as well. For example, your manager should still be able to take over certain sales-related job if the need arises.

This, of course, entails certain adjustments to sales personnel compensation; flexibility has its costs, but if you do things right, then it will still be immensely profitable. Norman Dulwich is a correspondent for Courier Exchange, the world's largest neutral trading hub for same day distribution services in the express freight exchange industry. Over 2,500 transport exchange businesses are networked together through their website, trading jobs and capacity in a safe 'wholesale' environment.